STAKEHOLDER ENGAGEMENT NAVIGATOR | Dissemination, Implementation, Communication, and Engagement
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Liberating Structures' Social Network Webbing

Social Network Webbing is a process for members of a core working group with a shared purpose to create a map of their network and to decide how to expand and strengthen it. The map includes people they are currently working with as well as those they would like to include in the future (i.e., people with influence or expertise they need to achieve their purpose). Connections are "woven" in the network web to advance the group's purpose.

far fa-dollar-sign fa-sm Budget (e.g. personnel, space, equipment) Low Medium High far fa-user-clock Time per interaction I expect to engage stakeholders for... An hour or less Half a day A full day far fa-calendar-check Number of interactions I expect to interact with stakeholders... 1-2 times Appx. 5 times 10+ times Engagement Purposes far fa-scrubber Refine and help implement effective recruitment strategies far fa-scrubber Expand and diversify stakeholder outreach far fa-clock Time Frame

1 hour

fal fa-tasks-alt Workload LIGHT MEDIUM HEAVY
Appropriate Applications More useful for: far fa-scrubber Allowing everyone an equal opportunity to contribute far fa-scrubber Identifying potential resources and opportunities far fa-scrubber Building and/or strengthening connections and relationships far fa-scrubber Disseminating knowledge and innovation within and beyond a group or an organization far fa-scrubber Creating alliances and partnerships far fa-scrubber Identifying other stakeholders Less useful for: far fa-scrubber Gaining generalizable information far fa-scrubber Reaching consensus far fa-scrubber Making decisions about project specifics Key Characteristics Resources Needed fas fa-money-bill-waveMoney far fa-scrubber N/A fas fa-paperclipMaterials and Resources far fa-scrubber A long open wall with a tapestry paper or multiple flip-chart pages far fa-scrubber 2-by-2-inch Post-it notes in at least 8 colors far fa-scrubber Bold-tip black pens (such as Sharpies) fas fa-usersPersonnel far fa-scrubber Facilitator How To Use 1-2-4-All to generate the names of all the key groups in the network needed to achieve your purpose:
  • Silent self-reflection by individuals on what the key groups are. (1 min)
  • Generate ideas in pairs, building on ideas from self-reflection. (2 min)
  • Share and develop ideas from your pair in foursomes (notice similarities and differences). (4 min)
  • Ask, "What is one idea that stood out in your conversation?" Each group shares one important idea with all (repeat cycle as needed). (5 min)
Create a legend of all the key groups in the network needed to achieve your purpose and assign a Post-it color or symbol for each. (5 min) Every core group member prints their name on a Post-it. Put the Post-its in a group in the center of the wall. (5 min) Ask all core group members, “What people do you know that are active in this work?” Tell them to create a Post-it with each of their names. Ask them to arrange the Post-its based on each person’s degrees of separation from each design group member. (10 min) Ask all core group members, “Who else would you like to include in this work?” Invite them to brainstorm and create Post-its for the other people they would like to include. Ask them to build the map of Post-its as a web with a core and periphery structure (mimicking the actual and desired spread of participation). Individuals is this group may be your friends' friends. New legend categories and colors may be needed as the webbing expands. (10 min) Tell the core group to step back and ask, “Who knows whom? Who has influence and expertise? Who can block progress? Who can boost progress?” Ask them to illustrate the answers with connecting lines. (15 min) Ask the group to devise strategies to: 1) invite, attract, and “weave” new people into their work; 2) work around blockages; and 3) boost progress. (10 min) From
Tips Encourage members to dream big when considering whom they want to include in the future. Do not include more than 10 functions or distinct groups in the legend: it gets too confusing. Write down people’s names whenever possible instead of positions/titles. Ask the core group to focus on developing a core group that gets things done and a diverse periphery that adds new ideas and growth. The periphery is often in your Friends' Friends network and they may be very helpful. When weaving and connecting people, tell core members to think small (e.g., pairs, small interest groups). Variations Continue to update the maps with who is involved now and growth patterns. Use software to make the network maps, providing more detail and metrics. References / Other Resources

The Stakeholder Engagement Navigator is a service of the Data Science to Patient Value Initiative at the
University of Colorado Anschutz Medical Campus

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