DICEmethods.org | Dissemination, Implementation, Communication, and Engagement
A guide for health researchers
Key informant interviews are in-depth qualitative interviews of a small number of individuals (15-35) with direct knowledge or experience about a particular topic. The goal of conducting key informant interviews is to obtain descriptions of insights, perceptions, and experiences from a wide range of people.
2-3 months to prepare; 30 minutes-2 hours to conduct
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University of Colorado Anschutz Medical Campus
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