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Concept Mapping

Concept mapping is a group process for generating consensus about how different ideas relate to each other. Often used in CBPR, participants define the relatedness of ideas by sorting ideas by sorting the responses into cluster grouping based on perceived similarity. Statements produced during a brainstorming session are analyzed using multivariable statistical analyses that show how strongly different ideas relate to one another.

far fa-dollar-sign fa-sm Budget (e.g. personnel, space, equipment) Low Medium High far fa-user-clock Time per interaction I expect to engage stakeholders for... An hour or less Half a day A full day far fa-calendar-check Number of interactions I expect to interact with stakeholders... 1-2 times Appx. 5 times 10+ times Engagement Purposes far fa-scrubber Identify and explore new perspectives or understanding far fa-scrubber Develop research questions relevant to stakeholders far fa-scrubber Select outcomes and measures that matter to stakeholders far fa-scrubber Describe findings in a way stakeholders can understand and use far fa-scrubber Disseminate findings to relevant audiences far fa-clock Time Frame

3-5 hours or spread over the course of a few days

fal fa-tasks-alt Workload LIGHT MEDIUM HEAVY
Appropriate Applications More useful for: far fa-scrubber In-person or virtual engagement far fa-scrubber Individual or group engagement far fa-scrubber Illustrating and quantifying the convergence and divergence of stakeholder ideas far fa-scrubber Facilitating a conceptual understanding of phenomena by grouping statements according to their perceived conceptual similarities far fa-scrubber Dissemination organizing and planning Less useful for: far fa-scrubber Inflexible projects far fa-scrubber Exploring concepts that are not relational far fa-scrubber Dealing with more complex relationships Key Characteristics Resources Needed fas fa-money-bill-waveMoney far fa-scrubber Participant incentives, such as monetary reimbursement and/or food far fa-scrubber Travel compensation if necessary fas fa-paperclipMaterials and Resources far fa-scrubber Concept mapping software (SPSS, SAS, or Microsoft Excel) fas fa-usersPersonnel far fa-scrubber 10-40 participants for the brainstorming phase far fa-scrubber Researchers knowledgeable about performing visual cluster analysis How To Define the context for the concept map by constructing a question that clearly specifies the problem or issue the concept will help to resolve. Ask participants to generate a list of 15 to 25 concepts and/or statements relevant to the issue. This can be accomplished individually or in a group. Order the concepts with the most general concepts first and the more specific concepts last. This list is referred to as the parking lot. Ask participants to individually group the concepts into clusters that make sense to them and rank their statements according to importance. Add linking words or phrases on the lines to demonstrate how the concepts are related as well as cross-links to connect concepts in different domains. Use software that combines cluster analysis and multidimensional scaling to draw the concept map. Multiple maps can also be created for different groups of people - for example, comparing how different groups of stakeholders group and rate items differently. As a group, label the clusters and decide how to interpret the results. Decide how the results will be used. Ex: to identify the values for an evaluation or the elements in a logic model. Notes Group concept mapping brings together qualitative techniques (e.g. brainstorming and the sorting of themes and ideas), as well as quantitative techniques (e.g. cluster analysis and multidimensional scaling). Examples References / Other Resources

The Stakeholder Engagement Navigator is a service of the Data Science to Patient Value Initiative at the
University of Colorado Anschutz Medical Campus

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